Our Story

SELF-CARE THAT RESPECTS YOU

Coconu is a modern wellness brand built on a simple idea: everyone deserves clean, honest intimacy products that fit their life—without stigma or compromise. Led by owner and CEO Sarah Belzer, we create body-safe essentials that support real connection, real comfort, and real confidence.

Meet the Founder

Sarah Belzer

Sarah Belzer

We don’t believe intimacy has one script. But we do believe you deserve better options. Products that feel good on your skin, look good on your shelf, and tell you exactly what’s inside. Under Sarah’s leadership, Coconu is reframing personal care as something simple, elevated, and made for real life. Expect thoughtful formulas, clean ingredients, and zero judgment.

Coconu Commitment

Part of our commitment to being “better” is operating with integrity and transparency, and creating an environment where all individuals, regardless of their differences, have the opportunity to become their best selves. We leverage our voice, our vote, our platform and our profits to support causes that further tolerance, diversity, health and equity for all. Out of respect for our environment, we use plant-based, non-GMO ingredients, which are USDA certified organic whenever possible, and plastic-free product packaging made in the US from sugar cane.

GIVE BACK. DO IT WITH LOVE.

Coconu's dedication to health and happiness goes beyond product offerings and extends to meaningful partnerships with causes that are aligned with Coconu's mission. To give back, Coconu donates a portion of all purchases of its organic personal lubricants to the Ovarian Cancer Research Alliance (OCRA), enabling them to actively contribute to the advancement of ovarian cancer research and patient support initiatives.